📣 For coaches, experts, and healers:
Know Exactly What To Say to Attract & Enroll Your Best Clients
Discover a simple 5-step system to translate what you do so more of the right people “get what you do”—and choose to work with you.
Hi! I’m Michelle Kopper.
If you're like me, you started your business to do what you love, have more freedom, and help make the world a better place.
But when enough of the right clients still aren't signing up—no matter what you say or how you say it—your confidence can take a hit.
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Here's the problem:
It’s nearly impossible to attract more clients and grow your business when your message doesn’t make the connection between what you do and what your clients want
(even if you do all the other things you’re “supposed to do”)
You can be visible everywhere. Creating content. Sending emails. Posting on social…
But if your message isn’t working, fewer people take the next step—let alone sign up.
Ever made an offer to a potential client and heard, “Let me think about it”... and then you never hear from them again?
And your hopes that they’ll reach out and say yes slowly fade, day by day.
It can make you second-guess yourself and your value.
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Deep down, you know you can help them. So why is it so hard to express what you do in a way that they truly “get” that you’re the right person to work with?
Here's the reality...
Your livelihood depends on you being able to talk about what you do so more clients say “Yes, sign me up!"
…rather than being distracted by another shiny object and scrolling to the next thing.
But it can be tricky to figure out what to say.
Sure, you know what YOU do. But that doesn't mean your best clients will understand it, resonate and respond.
You may be using words that make most sense to you — but not the language of your clients.
Which means you need a way to translate what you do into language your clients immediately understand and connect with.
But… how?
And even if you do manage to put your message into the right words, there's another big challenge waiting for you…
These days it’s an uphill battle just to get attention and stand out in a sea of distractions
We both know that the online world is more cluttered than ever.
Your potential clients are scrolling past posts, videos, emails, offers, and 7-second bites of entertainment all day long.
But the real issue isn’t just getting their attention.
Your best clients may already want what you offer. But if they don’t understand how your work connects to what they want, they won’t take the next step.
They may move on before they ever realize you can help.
Because if people don’t understand the value of what you do, they don’t become clients.
But here's the good news:
Finding the right message doesn't have to be so hard.
📝 5 step messaging system
Let me give you my proven 5-step messaging system to help you translate what you do into language the right people understand and respond to.
By the end of the course, you’ll have a repeatable way to shape and strengthen your message so you can attract and enroll new clients—whether you’re talking to potential clients one-to-one, creating content, making videos, speaking from the stage, or beyond.
Here's how it works:
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STEP 1. A Message That Sounds Like You
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STEP 2. The Right People Raising Their Hands
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STEP 3. Content That Resonates and Starts Conversations
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STEP 4. An Audience of Buyers Who Get the Value of What You Do
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STEP 5. A Message That Gets Stronger Every Time You Share It
👀 BOTTOM LINE:
You’ll know exactly how to find the words that attract more of your ideal clients and inspire them to raise their hands and take the next step.
You're invited to join
What to Say to $100k & Beyond
Self-study course | get instant access
Know Exactly What To Say To Attract & Enroll Your Best Clients
In just 42 minutes, you’ll walk through the complete What To Say system and use it to shape clearer messaging for your content, offers, videos, conversations, and invitations.
Here’s everything you’ll receive when you enroll today:
What To Say to $100K & Beyond Course
Five Concise Training Modules
Five concise training modules that guide you through the complete What To Say System.
bonus #1
What To Say Playbook
Use the guided exercises to work through each step and apply the system to your own message and business.
bonus #2
Message Map: Your Client's Journey
Map what your clients want, what may be getting in their way, and the language that helps them understand the value of your work.
You’ll receive immediate access to the complete course and resources for one full year.
Know Exactly What To Say To Attract & Enroll Your Best Clients. Register for What To Say to $100K & Beyond Today.
“Michelle helps you find the real message that's in your heart!”
Michelle cuts through the flotsam and jetsam of your perceptions to find the real vision and message that's in your heart! Then she helps you fine-tune, hone, and polish it to perfection. Then, she gives you tools to free your voice so you can spread that vision and message into the world. No fluff. No hype. Just real heart-to-heart coaching!
Ferrell Hornsby
Author
“You will come away with a unique way to deliver your message”
Michelle has the language, wisdom and tools to inspire you. She understands the power and sacredness of being visible! You will come away with insights on your unique way of delivering your message to your audience. And the gift of "being visible" will be easier.
Denise Lampron
Mindful Aging Coach
“Michelle empowers you to find your own way”
Michelle's simple system is a cornerstone of my client attraction and enrollment system. That's why I've worked with her for years. There are so many business coaches and strategists out there who want to give you their cookie cutter way -- Michelle Kopper empowers you to find your own way.
Rachell Kitchen
Speaker and Author
As You Complete and Apply the What To Say System, You’ll Be Able To:
Share what you do in words your ideal clients recognize—so they stop scrolling, engage, and sign up
Turn your expertise into content and invitations that feel natural and lead to more conversations
Identify the words and phrases that create connection—and the ones that cause people to tune out
Carry one clear message across your videos, emails, social posts, sales conversations, and offers
Fine-tune your message with real-world response instead of endless tweaking and second-guessing
This Is For You If...
➡️ You’re a coach, expert or healer who wants to help more clients, and you know if you could just find the right words, you could help a lot more people and increase your impact (and income).
➡️ You feel called to serve others and share your message, and you want help fine tuning that message so you attract clients who are ready to receive your help.
➡️ You want to communicate your value and make it clear why working with you is a worthwhile investment (even if you're not in a "make money" niche and there's no immediate financial ROI)
If any of the above ring true for you, What To Say to $100K & Beyond was created for you.
“Her teaching style is very well thought out and gentle”
Michelle's teaching style is very well thought out and gentle. She guides you through the steps of the program in a clear, concise manner. He trainings don't go on too long, but get to the heart of what she's trying to accomplish. It is all about the steps to growth from beginning to end
Kathy Reiman Paczak
Entrepreneur
“I fund-raised almost $2,000 in one day to get my business going!”
Michelle is awesome! She taught me exactly how to use my voice to get my message out there in the clearest way possible. With her help, I was able to fundraise almost $2,000 in one day to get my business going! Working with Michelle boosted my confidence and helped me to succeed in a medium I knew nothing about before talking with her.
Bryn Biemeck
Business Coach
“She cuts to the chase and gets to the point”
Until you get out in front of people, it is my feeling that you only think you're starting a business. Michelle helps you become aware of what's needed in such simple steps that cut to the chase, get to the point, and helps people. Her encouragement is constant, her comments are always supportive, and she is an undying cheerleader.
Laura Celesti
Speaker and Healer
Your Transformational
Message Mentor.
Hi, I’m Michelle Kopper
After decades of helping coaches, healers, speakers, and experts claim their voice, strengthen their message, and expand their presence, I’ve seen what becomes possible when the pieces of a business begin working together.
My work helps purpose-driven entrepreneurs express their work more fully, simplify their visibility, and create real revenue results through stronger resonance, clarity, and presence.
Inside What To Say to $100K & Beyond, I’ll help you translate the value of what you do into clear, resonant language—so the right people understand why your work matters and are more likely to engage, respond, and sign up.
What If
42 Focused Minutes Could Help You Create the Message That Changes the Trajectory of Your Business?
I don’t say that lightly.
Because when people understand the value of what you do, everything can shift—your content, your conversations, your offers, your visibility, and the number of people ready to work with you.
My What To Say system gives you a simple, repeatable framework you can return to whenever you’re creating content, refining an offer, preparing a video, or talking with a potential client.
You’ll discover exactly how to translate the value of what you do into language your ideal clients understand and respond to—without sounding forced, formulaic, weird, or salesy.
Will you join me?
The choice is yours. I’d love to welcome you inside.
Love,
$97 One-Time Payment
Secure checkout. Immediate access.